17 BEST Youtube Tips
1. Select the right channel name
Find the perfect name for your YouTube channel:
Add your name or company to it.
To define its content, use a word or phrase that is detailed.
Be sure to speak clearly and succinctly.
Do you need help? Just provide your last name and first name. This strategy is used by several of the most popular YouTube creators, including Casey Neistat, Michelle Phan, and Peter McKinnon, who founded the modern vlogging movement. As an alternative, use our YouTube name generator and let artificial intelligence help you!
2. Select the right niche
Calm down, this is not as hard as picking a channel name. Why? Because you can switch up your content niche, unlike Death and Taxes.
You might believe that your level of love for a subject is sufficient to produce hundreds of hours of content. However, you’ll know for sure when the going gets difficult and you don’t want to record another video about it early in the morning.
Although you could lose any audience you’ve already gained, you can always alter your specialty later, so take your time in deciding what your channel will be about.
When choosing your niche, explore these questions:
- What am I doing when I lose track of time?
- What could I spend hours discussing with my friends?
- What do I look up, watch, or read about online when I have free time?
3. Set a regular posting schedule.
Good intentions are the first step on the path to YouTube’s failure.
You must approach your YouTube channel as a professional endeavor if you want to make it big. That entails establishing and adhering to a regular, reasonable publishing schedule.
A weekly video is what many inexperienced filmmakers aim for. However, if you’re just getting started, you probably have a full-time job in addition to other obligations. For you, once a week might not be feasible.
More important than frequency is consistency. It’s okay if you can only produce a video once every two weeks.
One major problem is creator burnout. “I get to the point where I’m like, ‘I have to make a video today,’ and I spend the entire day dreading the process,” said TikToker and YouTuber Jack Innanen.
Maintaining a sustainable routine can help you keep going without becoming burned out, which raises the likelihood that you’ll persist in your creative endeavor long enough to see results.
4. Make a few small changes to each video
A spicy piece of advice for YouTube marketers: Without videos, you cannot earn views or subscribers.
“Your first video is going to suck,” as well-known YouTuber Ali Abdaal puts it. Rather than attempting to make every video “the best,” he suggests making one minor improvement each time. Try a different opening sequence, some background music, or a trial run of a different editing program.
Over time, such little adjustments add up to make your channel better without being too drastic.
YouTube SEO tips
5. Use relevant keywords in video titles
Similar to Google, YouTube is a search engine, but all of the results are videos.
Your video is more likely to appear in the “suggested” column with related videos when it contains keywords, which assist the YouTube algorithm in understanding the subject matter of your video. This implies that your chances of attracting new viewers are increased.
One word (“tech” in the example above) can serve as a keyword. Words that are two or more words long, including “house tech,” “drawing tech,” and “smart home,” will usually help YouTube and viewers understand your topic better.
Here, one keyword in your title is plenty. Don’t go overboard. Plus: Don’t write too long.
Research indicates that titles for videos that are no more than ten words are the most effective in YouTube search results, accounting for 81% of the most popular videos.
More significantly, keep your title length to a maximum of 60 characters, or 8–10 words (including spaces). Only the first 60 characters of your allotted 100 characters will appear in search results.
Do you know of keywords? Check out our more YouTube keyword research advice or utilize a free web tool like KeywordsPeopleUse to rapidly discover the terms that people are using.
6. Use relevant keywords in video descriptions
Keywords are important in descriptions for the same reasons as above. Use one or two keywords to describe your video in the first few lines of your description.
7. Important information linked to video descriptions
Tell viewers more about you and your company in the remaining space allotted for the description, and include links to your other platforms.
For every video, this can be a boilerplate template that is essentially the same, but think about making changes if:
- You need to advertise a bargain, exclusive deal, or occasion.
- In your video, you made any product mentions. (Incorporate links to affiliate sites!)
Otherwise, always include:
- Video timestamps (this article will teach you how to create them later).
- Links from your other social media accounts.
- Either your website or a particular landing page.
- A brief synopsis of you and your business.
- Details about how to reach them.
8. Setup your channel tags.
Channel keywords serve as general labels for your channel, informing YouTube about the primary subjects you cover. For your total YouTube SEO, the titles and descriptions of each of your videos are more significant, but since they just take five seconds to set up, why not?
From YouTube Studio, click on Settings then Channel.
There is no maximum amount of keywords—only 500 characters in total—that you can use. Limit it to no more than 7–10 keywords.
9. Use playlists
Because viewers are more inclined to stick around for the next video in a playlist, you get more views and watch time overall, which boosts your YouTube rating and gives the impression that you’re very awesome.
While it’s a good idea to add other artists’ videos to your playlists for future collaborations, start by creating your own. Sort your videos into topical groups or maintain a certain series together. (Tip: You can make official series playlists once you become well-known and have a fancy verified account.)
Easily add a new playlist from the top Create menu or manage your existing ones in YouTube Studio by going to Content -> Playlists.
10. Try YouTube Shorts
YouTube Shorts are essential for channel promotion, particularly for inexperienced filmmakers. YouTube Shorts receive around 30 billion views every day as of Q2 2022.
Videos that last less than 15 seconds are known as shorts, though 60 seconds can be created by combining up to four 15-second chunks. Any video on YouTube that is less than 60 seconds is automatically classified as a short. This red icon appears in feeds and search results for shorts.
Additionally, there is a dedicated Shorts area where viewers can swipe through the shorts in a manner akin to TikTok.
Take a 15-second clip and post it as a Short from your most recent video. Even better, when you’re editing each video, take a few quick clips from it so you have two or three shorts to release each week.
To learn how to take full advantage of this innovative new format, check out our YouTube Shorts tutorial.
General tips and techniques for YouTube
11. Record your videos well ahead of time
As I’ve said before, consistency is the key to success on YouTube.
Make sure your movies are ready 1-2 weeks before they are supposed to go live to stay ahead of the production timeline. This lessens the likelihood of unplanned events like illness or family emergencies throwing you off course.
12. Become (or hire) a video editor
Good video editing is what keeps viewers interested and coming back, but your YouTube content—what you’re saying, how you’re expressing it, what makes it different, etc.—is what draws them in.
Although editing takes a lot longer than actually capturing the video, the time invested is worthwhile. Take cues from your preferred YouTubers to begin developing your own editing methods and style. You’ll improve, even though your videos won’t initially appear as polished as theirs.
13. Use chapters/timestamps
Clickable links called video timestamps, or chapters, let viewers pause and resume a video. If they can’t easily find what they’re seeking, not having them could result in people leaving.
It’s equivalent to writing a blog post without paragraph breaks when timestamps are not used. Horrible.
YouTube can automatically generate timestamps, or you may manually add them.
Put them into the description of your video by hand. You must:
- Provide three timestamps minimum.
- Put them in the format “01:05 Name of Chapter.”
- Set the first timestamp’s time to 0:00.
- This also allows you to add timestamps to previously uploaded files. Once the description has been saved, clickable timestamps similar to the one above will appear.
14. Design eye-catching video thumbnails
It’s your thumbnail that truly grabs their attention. Based on that, they’ll determine in a millisecond whether or not your film is worth watching. Some artists take up to two hours to create a single thumbnail image.
Your thumbnail should be so compelling that the subject matter of the video may be inferred from it without even reading the title.
Since Art with Flo’s thumbnails are consistently branded with the same color scheme and style, users can quickly identify their tutorials when they see them in search results.
A few thumbnail design tips:
- Use icons or logos (if applicable for your topic).
- Keep text minimal.
- Add creative elements to catch the eye, like hand drawing, neon lights, etc (depending on your brand).
15. Review your analytics
Traveling forward requires traveling backward in time. By looking over your YouTube metrics at least once a month, rather than in a Delorean.
In YouTube Studio, locate your analytics using the menu on the left.
Important indicators that help you gauge the performance of your channel:
- Subscribers: This also includes unsubscribers.
- Best videos: Give more of what your audience requests.
- Time spent watching the channel: This should increase each month. Not at all? Adjust your approach to content.
- Sources of traffic: Examine how viewers reach you, taking into account search terms.
Once you satisfy the eligibility requirements for the YouTube Partner Program, you can monetize your content and study demographics and more, including statistics on ad revenue.
16. Add a caption to your videos.
When you caption your films, you make your material inclusive and accessible to everybody. A fifth of the world’s population is deaf or hard of hearing, and one in five persons suffers from some form of hearing impairment. Make sure you don’t alienate any of your possible viewers using captions.
You have the option of providing your own written transcripts or allowing YouTube to use automatic voice recognition to caption the video.
YouTube’s automatic captions are an excellent starting point for artists. If YouTube misspells any terms, you may change the captions, and editing is far quicker than starting from scratch when creating subtitles.
But if your channel starts to gain popularity and revenue, you might want to think about hiring a pro to transcribe your videos. To reach a worldwide audience, go one step further and caption your videos in various languages. YouTube will display captions in the language that the user selects.
17. Communicate openly and honestly with your audience.
Last but not least: Be honest.
“As a new channel, your likes, comments, and subscribers mean a lot. Hit the like button subscribe, and comment below with your answer to (insert question related to your video’s topic).” this is a good sentence to use in your videos.
Inform your followers in simple terms about how they may help your work as they wish to support you.
